In preparation for building a new facility to meet higher demand and more rigorous environmental standards, this water treatment facility came to BAS1S with a challenge. Funding the new project meant a significant increase in fees and UTSD’s goal was to communicate to the public the reason. We were asked to create new branding, update their website, procure a library of images to tell their story, and craft communications to create a positive perception of the project.
With an incredibly tight timeline, we created a new logo, crafted a new tagline – “This is home, we treat it right” – and designed and wrote a letter with inserts to all their customers. Other collateral included a press release and presentation materials for group settings. With these efforts, customers responded overwhelmingly positively, rather than the negative backlash UTSD staff was expecting. This project was completed in collaboration with Studio Six.
